Kyle Kuzma, JCPenney Spread Holiday Cheer With Annual Giving Spree Event

Matthew Moreno
3 Min Read

https://www.youtube.com/watch?v=_3XdgTtufng
Kyle Kuzma used a recent off-day for the Los Angeles Lakers to partner with JCPenney for a Christmas surprise that included a shopping spree for 25 children from a local YMCA.

Each child was provided with a $100 gift card that could also be used for the Sephora located within JCPenney, plus were given a 20 percent discount on their purchase. The event marked a fifth consecutive year JCPenney arranged Giving Spree events.

In 2018, their program expanded to each continental state and Puerto Rico, totaling 1,275 participants. As the children arrived to the store, they were greeted with a red carpet and private area that was sectioned off.

They were told of the gift cards they’d receive and also given an opportunity to predict who the surprise guest would be. “The Lakers!” one shouted.

Minutes later, Kuzma walked up to the group. Some children were awestruck, while others rose to their feet and clapped as the young forward greeted them.

“I’m excited to be here with you guys,” Kuzma said. “JCPenney has always done this Giving Spree, and I’m looking forward to helping you guys shop for Christmas.”

Kuzma’s involvement was the latest in a line of charitable work for the young Lakers forward. He remains actively involved in bringing awareness to the aftermath of the water crisis in Flint, Mich., and provides for those in need in Los Angeles, which he’s adopted as a second home.

“To see the smiles on their face, a lot of them were in shock, it was awesome,” Kuzma told LakersNation.com. “I get joy from seeing that.”

Although some might suspect Kuzma’s shopping acumen primarily lies with assisting young boys in picking out clothes, he was up to the task when a group of girls were in need of shoes. “I got this,” Kuzma said.

True to his word, Kuzma helped the three friends find matching Nike shoes. That did loosely fall under an area he is familiar with as a noted sneakerhead.

It’s that knowledge he intends to tap into when it comes to giving gifts to teammates, who Kuzma said are likely to receive shoes from him. When asked which pair makes for an ideal gift this holiday season, Kuzma named the Air Jordan 3.

Matthew Moreno is a journalist from Whittier, Calif., who is a credentialed reporter and is currently the Managing Editor of DodgerBlue.com and LakersNation.com. In addition to covering Los Angeles Dodgers and Los Angels Lakers games, Matthew has a strong passion for keeping up to date with the sneakerhead culture. It began with Michael Jordan and Air Jordan shoes, and has carried over to Kobe Bryant's signature line with Nike. Matthew previously was the lead editor and digital strategist at Dodgers Nation, and the co-editor and lead writer at Reign of Troy, where he covered USC Trojans Football. Matthew graduated from California State Long Beach University with a major in journalism and minor in communications. Contact: matt@mediumlargela.com
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