Lakers News: LeBron James Celebrates New Campaign By Wearing Louis Vuitton Fit

Matthew Valento
3 Min Read
Cary Edmondson-USA TODAY Sports

Los Angeles Lakers star LeBron James is known for his basketball talent and all the success he’s had throughout his 20-year career, now entering his 21st season.

After reaching the billionaire status in June 2022, it is not a surprise that his ability to be successful off the court is just as impressive. Having a production company, credits in shows, movie appearances, investments and being an owner in the sports world, it was not surprising to see James reach this monumental milestone.

The four-time champion has added another collaboration under his belt, this time being with luxury fashion company Louis Vuitton as they are giving the star his own campaign. On Opening Night, James wore a $28,0000 Louis Vuitton outfit to commemorate his partnership with the brand:

The Opening Night outfit that the Ohio native showcased was unreleased gear from Pharrell’s paradigm-shifting debut collection for Louis Vuitton Men’s, including a collarless ‘Damoflage’ jacket and money-green Speedy bag. Shortly after the season opener against the Denver Nuggets, James announced his collab with Louis Vuitton, the second-ever campaign star of the Pharrell era.

Popular songwriter Rihanna was the first campaign star; it was clear that LV had their sights on the most popular icons in society and it is hard to find anyone who carries more weight than James. The 38-year-old always has his game day outfits are always on point and makes sure that he is dressed to impress.

James’ campaign features him in a sharp double-breasted jacket with another technicolor Speedy over his shoulder, the handbag that Pharrell revived and reinvigorated. So far, James’ campaign has popped up on billboards in New York City and a full-page newspaper ad. As time passes, expect to see LeBron in plenty more of Louis Vuitton’s newest clothes and accessories, as he is looking to bring the Lakers their 18th championship.

James & Peyton Manning creating basketball series on Netflix similar to ‘Quarterback’

The Lakers star is always looking to make his imprint off the court, one being in the entertainment industry. With Netflix releasing a popular series named ‘Quarterback,’ allowing viewers to get a behind-the-scenes look at the life of being an NFL quarterback, James is looking to make a basketball version of that. He decided to team up with NFL legend Peyton Manning to help him on this new endeavor.

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Matthew Valento graduated from Boise State University with a major in integrated media and strategic communications and a minor in journalism. He grew up in Santa Clarita, California and played basketball at Saugus High School. Along with writing for LakersNation.com, Matthew also hosts a basketball podcast called, "The Basketball Maestros." Contact: MattV@MediumLargeLA.com Twitter: @matthewvalento Instagram: matthew.valento
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