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Lakers Nation > Blog > Lakers News > Luka Doncic: Winning Championship With Lakers Is Most Important Thing
Lakers News

Luka Doncic: Winning Championship With Lakers Is Most Important Thing

Corey Hansford
Published: 05/29/2026
3 Min Read
Luka Doncic, Lakers
Mar 27, 2026; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring during the second half against the Brooklyn Nets at Crypto.com Arena. Mandatory Credit: William Liang-Imagn Images
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Los Angeles Lakers superstar Luka Doncic has made it very clear that his goal is to bring this franchise another NBA Championship and he is extremely focused on doing just that. But that doesn’t mean he doesn’t have interests outside of that and one important one is franchise ownership.

Doncic is part of an investment group that purchased northern Italian basketball team Vanoli Cremona, fulfilling a dream he has always had of owning a basketball team in Europe. But his ownership responsibilities will not take away from winning a championship with the Lakers being his primary goal, via Tania Ganguli of the New York Times:

“Obviously I’ve started thinking a little bit,” Mr. Doncic said. “But I’m a Laker, and winning the championship right now is the most important thing for me.”

Doncic takes team ownership seriously and has said that he wants to be a hands-on owner who can build the organization for many years to come. The plan is to move Vanoli Cremona to Rome and be that city’s representative for the NBA’s proposed European league that could start as soon as next season, with them already submitting a bid to do just that.

But regardless of the outcome, Doncic is still primarily focused on his playing career and winning at the highest level with the Lakers. He already feels the team wasn’t far off this season with how well they were playing in March before injuries to himself and Austin Reaves changed the course of everything. And he has been in regular communication with the Lakers’ ownership and front office on how to best build a team around him this offseason.

These days players are more than just athletes who thrive on the court, but they are businessmen and a brand with numerous interests off the court as well. Doncic is realizing a dream in owning a basketball team in Europe where his career began, but that won’t take his eyes off his main prize, which is lifting that Larry O’Brien in the purple and gold.

Rob Pelinka believes March was ‘proof of concept’ for Lakers

The Lakers’ run in March was outstanding with Doncic leading the way and the team looking like one of the best in the entire NBA. And Rob Pelinka believes that is a proof of concept of how this team can be successful on the court with the front office viewing what worked as they look to build out this roster in the offseason.

If you love our reporting, choose LakersNation.com as a preferred source on Google.

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TAGGED:Los Angeles LakersLuka Doncic
ByCorey Hansford
Corey Hansford is the Senior Editor for Lakers Nation, as well as a contributor for Dodger Blue, Rams News Wire, and Raiders News Wire. He is a passionate follower of the Los Angeles Lakers, Dallas Cowboys, Los Angeles Dodgers, Chelsea FC, and the UFC. He can usually be seen arguing the merits of Kobe Bryant or cursing the decisions of Jerry Jones. He is also a former producer and associate producer for Sirius XM Sports Radio on both the Fantasy Sports Channel and College Sports Nation. Proud graduate of Long Beach Poly High School and The Real HU, Howard University, with a degree in Broadcast Journalism. Follow him on all social media outlets at @TheeCoreyH.
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