Everything Be OK Campaign to Inspire H O P E from K O B E

After a game one loss to begin the playoffs, and it’s starting to feel like all hell is breaking loose in Lakers Nation. Amid this tough time for Lakers fans, a helpful new tactic to ease the frustrations is on the rise: E.B.O.K. (or Kobe spelled backwards) – everything is going to be just alright.

Created by former captain of the University of Michigan’s men’s basketball team, and now CEO of The IMU Brand, David Merritt has launched the movement in efforts to “impact youth all around the world.”

Merrit’s passion for maintaining a positive mentality and keeping a sense of faith during hardships inspired the E.B.O.K. movement, which will also act as a T-shirt release for people to outwardly display the campaign.

Aside from spreading optimism and encouragement, another primary goal of E.B.O.K. is to reach out to Kobe Bryant, with the hopes that he will help spread the message of maintaining faith and a positive mindset to even greater heights. In addition to advertising through Facebook (www.facebook.com/TheIMUBrand) and Twitter (@IMUTheInsideOut), they are also giving away discounts and prizes to those who help spread E.B.O.K. content through their own social networking tools.

A piece of all E.B.O.K. proceeds will go towards the After-School All-Stars program, which is a non-profit organization, for which Bryant acts as a National Celebrity Ambassador. The program works to provide free after-school programs to approximately 81,000 children at over 450 school campuses in 12 different cities, ranging from NYC to Hawaii.

In an effort to visually improve and reiterate the campaign’s message, E.B.O.K. released a promo video as well.

httpvhd://www.youtube.com/watch?v=lXuPyuoV7gE

The E.B.O.K. T-shirt is available for purchase on IMU’s website – www.imutheinsideout.com for $32. E.B.O.K., however, is in no way associated with Kobe Bryant, himself.

You May Also Like

Brook Lopez Has Been The Anchor The Lakers Were Hoping For

When the Los Angeles Lakers front office chose to trade for Brook Lopez, it was clear the decision was at least in large part about the cap space and salary relief…

Danny Green Bids Farewell To Lakers Following Trade

The Los Angeles Lakers faced several difficult decisions during the offseason, aiming to improve their roster…

Byron Scott: Kobe Bryant Missing Games May Be ‘Necessary’

With Kobe Bryant’s 20th NBA season potentially being his last with the…

Shaquille O’Neal, Robert Horry & Rick Fox Agree 1999-2000 Trail Blazers Were Toughest Team To Beat During Lakers Dynasty

History remembers the 1999-2000 NBA season as the one where the Los Angeles Lakers — led by Shaquille…