SKIMS Named Official Underwear Partner Of NBA, WNBA & USA Basketball
Adam Silver, Kim Kardashian, Jens Grede
Dimitrios Kambouris/WireImage for SKIMS

SKIMS was named the official underwear partner of the NBA, WNBA and USA Basketball as part of a multi-year agreement with the brand founded by Kim Kardashian.

“I am incredibly proud of SKIMS partnership with the NBA, as it is a reflection of SKIMS growing influence on culture,” Kardashian said in a statement. “Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.”

The NBA’s announcement was accompanied by a photo opportunity featuring commissioner Adam Silver, Kardashian and SKIMS co-founder and CEO Jens Grede.

“SKIMS has quickly become one of our most culturally-influential brands,” Silver said. “We look forward to bringing NBA fans and SKIMS users unique experiences, new offerings and premium products through our partnership.”

The NBA, WNBA and USA Basketball intend to collaborate with SKIMS at future marquee events, including the much-ballyhooed in-season tournament and 2024 NBA All-Star Weekend in Indianapolis.

The partnership agreement also calls for SKIMS to receive media exposure across a variety of NBA platforms, including through on-court virtual signage during national broadcasts as well as the both leagues’ official social and digital platforms.

Such was the case during the Los Angeles Lakers’ home opener against the Phoenix Suns on Thursday night, which was exclusively broadcasted by TNT, when a SKIMS virtual logo appeared on both ends of the court during a portion of the second half.

Kardashian has attended several Lakers games at Arena over the years, and became somewhat of a regular during the team’s playoff run last season.

SKIMS for men

The NBA’s partnership agreement comes days after the launch of SKIMS Mens, which features three collections of everyday essentials developed with comfort in mind.

Oklahoma City Thunder All-Star Shai Gilgeous-Alexander, San Francisco 49ers defensive end Nick Bosa and soccer icon Neymar Jr were selected for the marketing campaign.

Have you subscribed to our YouTube channel? It’s the best way to watch player interviews, exclusive coverage from events, participate in live shows, and more!

You May Also Like

Recap: Another 40-Point Effort By LeBron James Not Enough As Lakers Fall To Clippers

The Los Angeles Lakers looked to extend their win streak to three games on Tuesday night when they hosted the L.A. Clippers…

LeBron James Stresses ‘Health Is Wealth’ As Lakers Approach Clinching No. 1 Seed

Despite some rocky play through the first two seeding games, the Los Angeles Lakers sit at 50-15 and are just…

Lamar Odom Advocates For Lakers Hiring Phil Jackson As Head Coach

As soon as their 2021-22 season ended, the Los Angeles Lakers made the inevitable move to fire Frank Vogel…

Lakers Free Agent Rumors: Spurs Considered Dark Horse To Poach Austin Reaves

Free agency tends to lead to many difficult situations for teams. Especially teams like the Los Angeles Lakers, who have just four…