Kobe-Messi Commercial Tops Ads Popularity In Asia-Pacific In 2012

Screen Shot 2013-09-21 at 12.22.03 PMKobe Bryant has been building his brand in Asia for nearly a decade now with his annual trips to China and the Philippines. Later this month, Bryant will continue to grow his global brand after he becomes the first NBA player to become an NBA ambassador in the Middle East with a trip to Dubai.

His global brand has helped him become one of the most recognizable faces in all of sports, so it’s no surprise that his commercial for the Turkish Airlines was the most popular in the Asia-Pacific region — and having Lionel Messi in the commercial probably helped as well.

The commercial features both Messi and Bryant competing for a kid’s attention on a plane by performing multiple tricks with a basketball and soccer ball (they also build houses out of playing cards and create balloon animals), but both ultimately lose to the flight attendant who offers the kid ice cream.

Other commercials included on the list include ads by Pepsi MAX, Call of Duty and Samsung Mobile. You can watch the Bryant-Messi commercial below.


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