Lakers News: Team’s Television Ratings Down 37.5 Percent

Jordan Hill and Kobe Bryant

The Los Angeles Lakers currently have the sixth worst record in the NBA and it has affected the team’s television ratings on Time Warner Cable SportsNet. With Kobe Bryant and Steve Nash only appearing in six games and the entire backcourt decimated by injuries, ratings have declined by 37.5 percent compared to the same period last season.

According to Nielsen ratings, the Lakers are averaging only 2.72 ratings over the first 40 games which is a significant drop off from 4.35 last season. Having said that, Lakers spokesman John Black believes fans “continue to have an appetite for Lakers programming” via Los Angeles Times:

“Although the TWC ratings are down, we know that Lakers fans continue to have an appetite for Lakers programming, be it live games, classic games or original programming.”

With the Lakers losing 17 of 20 games and in a tie with the Sacramento Kings for last place in the Western Conference, Black says there’s still a fan base who follows the team:

“We all know that we can’t be championship contenders every year, but there is still an enormous base of Lakers fans who are following this team.”

Although the ratings have declined significantly, the same could be said for the Clippers who are down 14.7 percent compared to last season. Both teams have seen their ratings dip because of injuries to their star players. The Lakers averaged a 3.57 rating when Kobe was playing while the Clippers averaged a 1.39 when Chris Paul was playing.

For the Lakers, they have a history of putting the best product on the court. While Los Angeles wasn’t a championship contender heading into this season, they were expected to at least compete for a playoff spot until injuries derailed them once again. With Kobe out for at least three weeks, it will be difficult to see these ratings improve until he returns.
______________________________________________________________________
Pau Gasol, “I’m Frustrated Almost Every Game,” Talks Groin Issues

You May Also Like

Practice Report: Pau Gasol Likely to Come Off Bench Sunday

Pau Gasol returned to the Lakers rotation last night, after missing five…

Lakers Rumors: L.A. Has ‘Significant Interest’ In Pursuing Kentavious Caldwell-Pope

Free agency continues to have a major impact across the NBA with major deals causing other moves to be necessary that were originally unexpected…

Are the Lakers Playing David to the Heat’s Goliath?

A crowd of about 13,000 fans hadn’t even broken-in their LeBron James…

Lakers News: Rookie Josh Hart’s NBA 2K Player Rating Unveiled

Los Angeles Lakers rookie Josh Hart recently received his rating for NBA 2K18 and he believes it can only go up from here…