Lakers Rumors: AEG Bought Back Staples Center Naming Rights Before Deal
Kirby Lee-USA TODAY Sports

The Los Angeles Lakers have confirmed Staples Center will change its name to Arena this season — an announcement that caught many of the team’s fans by surprise.

The Lakers have spent over two decades playing at Staples Center, claiming six NBA titles along the way. The Purple and Gold celebrated their move from The Forum in 1999 by winning the famous three-peat between 2000-2002.

It served as the Lakers’ home when the late Kobe Bryant won his fourth and fifth rings alongside Paul Gasol — and later when L.A. endured the worst period in franchise history which ended with LeBron James’ arrival.

Initially, Staples Center was supposed to remain Staples Center for as long as the sports complex existed. However, it turns out the arena’s owners, Anschutz Entertainment Group (AEG), bought back the naming rights from Staples two years ago, via L.A. reporter Arash Markazi:

As part of the deal, has also become the Lakers and L.A. Kings’ official cryptocurrency platform partner.

After the current road trip, the Lakers will return to Staples Center on Nov. 26 to host the Sacramento Kings. They have seven games left before the venue becomes Arena.

L.A. has recently agreed to remain in downtown Los Angeles, extending the lease until at least 2041.

Staples Center to undergo major renovations

Staples Center is set to go through a major transition as in addition to the name change, the arena’s owners are planning a massive renovation of the sports complex. Arena’s overhaul is expected to cost $1 billion and include changes to everything from the concourse to the seats.

Have you subscribed to our YouTube channel? It’s the best way to watch player interviews, exclusive coverage from events, participate in live shows, and more!

You May Also Like

Damian Lillard Confident Trail Blazers Could Beat Lakers In First Round Of NBA Playoffs

The NBA is experimenting with a new twist on the first round of the 2020 Playoffs due to the unusual circumstances…

Lakers Trade Rumors: Interest In P.J. Tucker Remains, Rockets Looking For ‘Young Player’ In Return

With the NBA trade deadline approaching on March 25, the Los Angeles Lakers continue to look for ways to upgrade their roster…

Lakers News: LeBron James & Frank Vogel Praise ‘Phenomenal’ Talen Horton-Tucker After Breakthrough Night

Los Angeles Lakers young guard Talen Horton-Tucker had a breakthrough in the 122-114 win over the Sacramento…

Recap: Talen Horton-Tucker Hits Go-Ahead 3-Pointer To Help Lakers Outlast Knicks In Overtime

In what was a defensive battle between two tough teams, the Los Angeles Lakers outlasted the New York Knicks, 101-99…