Lakers Rumors: Lonzo Ball Potentially Lost $15 Million By Not Signing Traditional Shoe Deal As Rookie
Brad Penner-USA TODAY Sports

During the 2018-19 NBA season, Lonzo Ball has been dealing with a very personal and important conflict as he sits sidelined by injury for the Los Angeles Lakers.

His Big Baller Brand co-founder, Alan Foster, allegedly stole $1.5 million from him.

Ball recently removed all social media posts regarding Big Baller Brand and it was later revealed him and his family was considering folding the brand altogether and started selling merchandise on their website for 50 percent off.

All of this controversy for a brand that had failed to attract any clients outside of the three Ball brothers begs the question: Why didn’t Ball just sign a traditional shoe deal as a rookie? It’s a fair question and it’s something that likely cost him millions of dollars, according to Nick DePaula of ESPN and Nike:

All indications have pointed towards Ball eventually signing a deal with Nike since he changed his Instagram profile picture to him as a kid wearing a Nike shirt. However, it will be interesting to see how much the two seasons spent with Big Baller Brand will hurt him — if it hurts him at all.

No matter what happens, Ball will finally be the person making the decision, something that could not have been said up until now. Ball taking control of his career caught the attention of LeBron James, and maybe this sharp turn towards independence will put him back on track as if there never was any Big Baller Brand.

You May Also Like

NBA Free Agency Rumors: Lakers, Clippers Interested In Rajon Rondo

Rajon Rondo emerged as a key player for the Los Angeles Lakers on the way to their 17th NBA championship. His…

2019 NBA Draft Rumors: Lakers Sign Devontae Cacok, Zach Norvell, Aric Holman

At the 2019 NBA Draft, the Los Angeles Lakers traded a 2020 second round pick and cash considerations to the Orlando…

Lakers Rumors: Dennis Schroder Is Still Possibility After Patrick Beverley Trade

The Los Angeles Lakers finally were able to make a trade, sending away Talen and Horton-Tucker…

Lakers Rumors: Wizards Would Want Lonzo Ball Involved In Bradley Beal Trade

Heading into the 2019 NBA Draft on June 20 at the Barclays Center, Los Angeles Lakers general manager Rob Pelinka will…