LeBron James x John Elliott ICON QS And Collection Unveiled By Nike, Set For Aug. 4 Release
Nike

Nike officially unveiled the collaboration between LeBron James and menswear designer John Elliott, which is headlined by the ICON QS. The sneaker, which incorporates elements from the Nike LeBron 8, is set to release along with the collection on Saturday, Aug. 4.

GET YOUR ‘LABRON’ SHIRT NOW!

That release date applies to North America, Japan, Southeast Asia, Australia and Brasil. Subsequent launches are scheduled for Aug. 25 in China and Sept. 1 in Europe, respectively.

“My first opportunity to meet LeBron, at an afterparty in L.A. in 2014, I was overwhelmed by the scale of him as an athlete; I couldn’t believe we were making clothes for him,” Elliott said in a released statement.

“Now, we were able to use Nike expertise to take the elements of our brand that he was most attracted to, and think about them in a way that was built for him.”

James and Elliott first connected in 2014, which was two years after the John Elliott launched. “I got a call kind of out of the blue from someone who was saying they were LeBron’s stylist,” Elliott recalled.

“At the time, the brand was still small. We were operating out of, like, literally a satellite room in a warehouse in Vernon, California, which is basically the armpit of L.A. We were just scrapping to get by.”

The look and feel of the latest collection is that of versatility and functionality to match James’ style on the court and fashion sense off it. The LeBron James x John Elliott Icon QS is the brainchild of all parties involved.

The white and transparent upper includes detailing and stitching that’s often found on another piece of footwear. “The idea for the sock — that was LeBron’s idea,” Elliott explained.

“It’s a great story to tell, because it really hammers home my whole ethos as a designer, which is all about creating a layered look. When LeBron came up with the sock, it really completed the collection,” says Elliott. “In the end, I really learned from him.

“There are three forces at work — the John Elliott brand connects to Nike and the LeBron brand connects to Nike. Nike gives both an opportunity to explore, to employ a huge range of solutions and to make sure that you’re solving for problems. Although our brand is able to innovate in various textiles, with Nike we have a whole new set of options.”

Are you following us on Instagram? We’ve changed our handle to @LakersNationOfficial! Find us on Facebook at @LakersNation, and on Twitter @LakersNation.

You May Also Like

Jeremy Lin Doesn’t Believe He Has Reached His Prime Yet

[new_royalslider id=”304″] The Los Angeles Lakers have made a number of changes…

Lakers News: LeBron James Congratulates Lonzo Ball On Triple-Double Record

LeBron James is one of the greatest players in the history of the NBA and a first ballot Hall of Famer whenever he retires…

NBA News: Abdul-Jabbar Unsure Whether Bynum Can Lead Sixers

The Los Angeles Lakers traded long time center Andrew Bynum this off…

Lakers News: Mitch Kupchak Opens Up About Possible Reason He Was Fired

Former Los Angeles Lakers general manager Mitch Kupchak appeared on the Woj Podcast and opening up about the possible reason he was fired…