The extensive ‘Los Fearless’ campaign held by Nike during All-Star Weekend was experienced by many of the basketball fans that flocked to Los Angeles for the weekend festivities. While the festivities included a basketball tournament and meetings with some of the biggest stars from the NBA around the Los Angeles area, perhaps the most exciting for the local residents was the meeting at the Nike Vault with Kobe Bryant and Amar’e Stoudemire.
The Nike Vault is one of the most exclusive Nike shops in the city, and is located in Staples Center itself. Bryant and Stoudemire were both there to promote Nike and explain what it means to be fearless on the basketball court.
Both Bryant and Stoudemire both talked about life on the NBA court and what it takes to make a living in the Association. As stars on two of the biggest teams in the NBA, both players knew what it takes to be fearless on and off the court. This was a great chance for fans of the game to get an up close and personal look at two of the league’s biggest stars.
We want to send our special thanks to Nike for getting us exclusive access to the Los Fearless interviews at the Nike Vault.