Maxxis Signs On As Lakers Sponsor After Jeremy Lin Joins Team
[new_royalslider id=”304″]

With Jeremy Lin having a massive following overseas, it was only a matter of time before the Los Angeles Lakers started reaping the benefits in terms of endorsements.

— Have You Seen These LIMITED EDITION “All LIN For LA” T-Shirts? —

It seems to have begun already as Taiwanese tire company, Maxxis has signed on to become the official tire of the Los Angeles Lakers. Maxxis made the announcement on their website today, and Lakers COO and Senior VP of Business Operations Tim Harris was happy to bring them aboard:

We are excited to welcome Maxxis as a new marketing partner of the Los Angeles Lakers for this season. We showcase similar values, including commitment to providing high-quality products and ensuring that our products measure up to the toughest competitors in our respective industries.

Maxxis Marketing Manager Matt Clark added that he hopes to be able to reach basketball fans around the globe:

We are happy to associate the Maxxis brand with the LA Lakers, a team which has featured so many legendary players over the years. Basketball is popular around the world, so we hope to reach Lakers fans in this country and outside the U.S. as well.

The addition of Lin to the Lakers undoubtedly played a major role in this sponsorship as Lin is of Taiwanese descent, and Maxxis was a sponsor of the Houston Rockets last season.

— Lakers Nation BLOWOUT SALE! Shirts Start At $12.50 + Free Shipping! Use Code: REDEMPTION —

The Lakers now join an impressive line of teams sponsored by Maxxis that includes Major League Baseball’s New York Yankees, Baltimore Orioles, Cincinnati Reds, as well as European soccer powerhouse Liverpool.

(H/T Black Sports Online)

[divide]

Lakers Jeremy’s Lin’s Wax Figure, Plus Says He’s A ‘Subplot’ Of Kobe Vs. Dwight


Please enable Javascript to watch this video

You May Also Like

Frank Vogel: ‘Way Too Soon’ To Decide If Dennis Schroder Will Start For Lakers

Ahead of the 2020-21 NBA season, Los Angeles Lakers head coach Frank Vogel will have several tough decisions…

Jordan Hill On D’Antoni: ‘If Mike Was Here, I Wouldn’t Be Back’

After getting inconsistent minutes from former Los Angeles Lakers head coach Mike…

2014 NBA Draft: Lakers To Work Out Michigan State’s Gary Harris

Please enable Javascript to watch this video For the first time in…

Lakers’ Training Camp Focused on Limiting Injuries

With NBA training camps expected to open in a few days, teams…