With Jeremy Lin having a massive following overseas, it was only a matter of time before the Los Angeles Lakers started reaping the benefits in terms of endorsements.
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It seems to have begun already as Taiwanese tire company, Maxxis has signed on to become the official tire of the Los Angeles Lakers. Maxxis made the announcement on their website today, and Lakers COO and Senior VP of Business Operations Tim Harris was happy to bring them aboard:
We are excited to welcome Maxxis as a new marketing partner of the Los Angeles Lakers for this season. We showcase similar values, including commitment to providing high-quality products and ensuring that our products measure up to the toughest competitors in our respective industries.
Maxxis Marketing Manager Matt Clark added that he hopes to be able to reach basketball fans around the globe:
We are happy to associate the Maxxis brand with the LA Lakers, a team which has featured so many legendary players over the years. Basketball is popular around the world, so we hope to reach Lakers fans in this country and outside the U.S. as well.
The addition of Lin to the Lakers undoubtedly played a major role in this sponsorship as Lin is of Taiwanese descent, and Maxxis was a sponsor of the Houston Rockets last season.
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The Lakers now join an impressive line of teams sponsored by Maxxis that includes Major League Baseball’s New York Yankees, Baltimore Orioles, Cincinnati Reds, as well as European soccer powerhouse Liverpool.
(H/T Black Sports Online)[divide]
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