Lakers’ Luka Doncic Launches Fan Engagement Company 77X & Fan Pass

Los Angeles Lakers superstar Luka Doncic announced the launch of 77X, a company he built to create original entertainment, collectibles, merchandise, and live experiences for his fans. With this launch comes Fan Pass, a free membership platform available now at…

Lakers News: Jaxson Hayes Discusses Eastbay Dunk In Win Over Bulls

The Los Angeles Lakers continued their recent winning ways on Monday night defeating the Chicago Bulls for their fourth win in five games. Luka Doncic was remarkable, finishing with 46 points, seven rebounds and 12 assists, but he also got…

Lakers News: JJ Redick Emphasizes Need To Allow Luka Doncic’s Creativity On Court

Los Angeles Lakers star Luka Doncic is a generational offensive player, capable of single-handedly propping up a team no matter what kind of defense is in front of him. As a bigger guard, Doncic has the advantage of being able…

Patriots’ Stefon Diggs Wore Custom Nike Kobe 7 Cleats In AFC Championship Game

Kobe Bryant is one of the most influential athletes of all time, and he left a lasting impact not just on Los Angeles Lakers fans, but on many athletes around the world who grew up watching him play. Players often…

Lakers Highlights: Luka Doncic & Rui Hachimura Catch Fire Against Bulls

Coming off an impressive come-from-behind victory against the Dallas Mavericks, the Los Angeles Lakers continued their road trip against the Chicago Bulls. The Bulls marked the halfway point of the Lakers' eight-game road trip and would be a test as…

This Day In Lakers History: Kobe Bryant Scores 25 Points In 4th Quarter & Overtime To Seal Win Over Warriors

The 2005-06 season was a turning point for the resurrection of Kobe Bryant, as the lone franchise player for the...

Recap: Luka Doncic Drops 46 To Lead Lakers Past Bulls

The Los Angeles Lakers had to deal with some tough weather, delaying their flight out of Dallas. They eventually took off on Sunday though and made it to the Windy City for their matchup with the Chicago Bulls on Monday…

Lakers News: Luka Doncic Named Western Conference Player Of The Week

Los Angeles Lakers star Luka Doncic has been named Western Conference Player of the Week for games played Monday, Jan. 19 through Sunday, Jan. 25, the NBA announced. Immanuel Quickley of the Toronto Raptors took home honors in the Eastern…

Lakers News: Rui Hachimura Willing To Come Off Bench

For most of his time with the Los Angeles Lakers, Rui Hachimura has been entrenched as a starter. Hachimura's game has grown exponentially in this time as well as he has become the team's most consistent 3-point shooter while greatly…

Lakers News: LeBron James Sees Luka Doncic Getting More Comfortable

The NBA world had shockwaves sent through it last February when Luka Doncic was traded from the Dallas Mavericks to the Los Angeles Lakers. The deal was kept so quiet before becoming official that not even LeBron James was informed…