Coca-Cola, Pepsi, and Gatorade better watch out because Shaquille O’Neal is coming to take your spot, and we all know how hard it is to move Shaq out of a spot once he gets there.
O’Neal announced via Twitter today that he will be launching his own brand of soda, called ‘Soda Shaq’ under the Arizona Beverage Co. umbrella.
— SHAQ (@SHAQ) May 28, 2013
Shaq, being the marketing and endorsement master he is, was kind enough to grant us consumers four flavor options: Strawberry Cream, Orange Cream, Vanilla Cream, and Blueberry Cream and according to the big man himself, will be hitting store shelves ‘very soon.’
O’Neal has been no stranger to endorsements throughout his storied career securing backings from the likes of Reebok, Icy Hot, Vitamin Water, and Burger King. Even after retirement you can see him on commercials for companies such as Buick and Gold Bond.
At this rate, Shaq may have to change his nickname again. Maybe something along the lines of ‘The Big Thirst Quencher’ or ‘The Big Endorsement.’
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