Heading into the 2015-16 NBA season, Kobe Bryant may be entering the final year of his future Hall of Fame career with the Los Angeles Lakers. With Bryant set to turn 37 years old, there are questions if he can remain relatively healthy after three consecutive season-ending injuries.
Although Bryant has not made a decision regarding retirement, he has established Kobe Inc. and invested in the sports drink company, BODYARMOR. While the five-time champion is rarely on Twitter, his tweets are valued at almost $43,000 according to ESPN’s Darren Rovell:
Opendorse, a company that specializes in executing and monetizing digital and social media campaigns for athletes, says a tweet from James, who has 23.2 million followers, has the highest value of any U.S. athlete. Each tweet from James has a media value of $139,474, the company said.
Rounding out the top five athletes whose single tweet would provide a company’s product or service the most value are Kevin Durant ($66,553), Kobe Bryant ($42,389), Floyd Mayweather ($34,924) and Dwight Howard ($34,290).
Despite joining Twitter relatively late in 2013, Bryant only trails LeBron James and Kevin Durant. While he has only appeared in 41 games these past two seasons, Bryant remains one of the most popular athletes in all of sports.
With D’Angelo Russell and Jordan Clarkson expected to start in the backcourt together this upcoming season, Bryant will shift to small forward.
Appearing in only 35 games this past season, Bryant averaged 22.3 points, 5.7 rebounds and 5.6 assists in 34.5 minutes.[divide]