Kobe Bryant is one of the most influential figures in sports, and people from all over the globe can recognize the Lakers’ star.
Bryant has a very strong fan base in East Asia, which was on showcase when he traveled to Beijing during the 2008 Summer Olympics. China has always supported Bryant and the fans there are constantly buying shirts and shoes representing Kobe and his brand.
Nike is taking advantage of the love fans have for Kobe Bryant and they will debut a “Give Me the Ball” campaign in Hong Kong, mainland China and Taiwan.
Here’s one of the first commercial spots for Kobe’s new Asian ad campaign.