New Los Angeles Lakers president of business operations Lon Rosen is no stranger to this franchise. Despite having worked with the Los Angeles Dodgers since 2012, Rosen actually began his career with the Los Angeles Lakers back in 1980.
Rosen originally started as an intern with the Lakers and Los Angeles Kings, both of which were owned by the late, great Dr. Jerry Buss. He would eventually work his way up to the director of promotions for the Lakers, Kings and the Los Angeles Forum’s Special Events.
So now being able to return to where it all began is exciting for Rosen and he is looking forward to the challenge that lies ahead of him in this new role with the Lakers, via Khobi Price of the California Post:
“Being able to sort of return to really where I started, it’s a really exciting thing for me,” Rosen told a handful of beat reporters on Tuesday night. “And I like the challenge, and I’m really looking forward to it. There’s really great people working with me, which is what makes things enjoyable.”
Rosen added: “For me, it’s a challenge. It’s something new, but it is sort of like returning home. But because I still have my connection with the Dodgers, it’s a fun thing.”
Rosen’s connection with the Lakers didn’t end when he left the franchise in 1987 as he would go on to start his own marketing company with his first client being franchise legend Magic Johnson. So between his work with the Dodgers and his links to the Lakers, he is the perfect choice to take over business operations with Tim Harris leaving at the end of the season.
As he said, this will be a challenge, but the Lakers are one of the most recognizable brands in all of sports across the world. And Rosen is set to hit the ground running once he officially takes over as he looks to keep this team at the forefront of sports franchises in the NBA and across the world.
Lon Rosen discusses Magic Johnson’s role with the Lakers
Because Lon Rosen has such a close relationship with Magic Johnson, many believed that the Lakers icon could return to the franchise in some form or fashion. But Rosen clarified that while he will be around the Lakers, Magic won’t have any day-to-day role with the organization.
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