Lakers News

Luka Doncic Celebrated Throughout Jordan Brand Tour In Madrid, Ljubljana And Belgrade

Matthew Moreno
3 Min Read
Luka Doncic, Jordan Brand summer tour
Los Angeles Lakers star Luka Doncic made an appearance at the The One Belgrade for the final stop on his Jordan Brand summer tour.

While the Los Angeles Lakers are looking to put together a successful offseason, Luka Doncic has been spending the summer in Slovenia in order to be with his two daughters. That decision coincided with Doncic withdrawing from being part of the Team Slovenia roster for their FIBA World Cup qualifying games.

Amid recently being cleared for full activities as part of his offseason training, Doncic spent the past handful of days headlining a Jordan Brand tour that featured stops in Madrid, Spain; Ljubljana, Slovenia; and Belgrade, Serbia.

While in Madrid, Doncic visited a consumer and content creator connect at Basketball Emotion, and spoke with local children and signed autographs. Doncic of course once starred for famed Spanish club Real Madrid from 2015-18. During that time he garnered a number of accolades, helped lead the team to three Liga ACB Championships, and the 2018 EuroLeague Championship of which he was named MVP.

Doncic’s next stop on his Jordan Brand European tour was to his hometown of Ljubljana in Slovenia. There, the Lakers superstar spent the day connecting with kids and fans, including a visit to Airdom Basketball Store, where Doncic answered questions while playing basketball with local youth. He then went to Stožice Arena for a kids camp.

On the final stop of the Jordan Brand tour, Doncic made his way to Belgrade, where he was welcomed by a huge crowd and “MVP” chants at the Galerija Mall. Doncic made an appearance at the DunkShop’s rooftop court before going inside to the Nike store for a meet-and-greet.

After that he went to Luka camp at Luka’s court in Ljubljana, and ended the day at The One Belgrade to watch the finals competition.

Luka Doncic Jordan Brand athlete

Doncic originally signed with Jordan Brand in December 2019 on a five-year deal. Then in August 2023, Doncic reached an extension on his endorsement deal with Jordan Brand that now runs through 2029. That happens to coincide with Doncic’s Lakers contract, though the 2028-29 season is a player option.

Doncic is currently on the fifth iteration of a signature shoe with Jordan.

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ByMatthew Moreno
Matthew Moreno is a journalist from Whittier, Calif., who is a credentialed reporter and is currently the Managing Editor of DodgerBlue.com and LakersNation.com. In addition to covering Los Angeles Dodgers and Los Angeles Lakers games, Matthew has a strong passion for keeping up to date with the sneakerhead culture. It began with Michael Jordan and Air Jordan shoes, and has carried over to Kobe Bryant's signature line with Nike. Matthew previously was the lead editor and digital strategist at Dodgers Nation, and the co-editor and lead writer at Reign of Troy, where he covered USC Trojans Football. Matthew graduated from California State Long Beach University with a major in journalism and minor in communications. Contact: matt@mediumlargela.com