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Lakers Nation > Blog > LakersNation > Glamour, Gold, and Game: The Dazzling World of Lakers and Their Love Affair With Fine Jewelry
LakersNationLifestyle

Glamour, Gold, and Game: The Dazzling World of Lakers and Their Love Affair With Fine Jewelry

Staff Writer
Published: 03/23/2026
13 Min Read
Dec 4, 2024; Miami, Florida, USA; Los Angeles Lakers forward LeBron James, right, and forward Anthony Davis during pregame ceremonies before a game against the Miami Heat at Kaseya Center. Mandatory Credit: Jim Rassol-Imagn Images
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Picture the bright lights of Los Angeles, a city known for luxury, fame, and big dreams. Now imagine walking into the arena on game night and watching the Lakers in their iconic purple and gold uniforms. As they move across the court, you might notice more than just their talent. Sometimes, diamonds sparkle from a wrist or a chain catches the light around a player’s neck.

The Los Angeles Lakers are more than just a historic NBA team. They represent a unique mix of elite basketball and Hollywood-style glamour. And one of the clearest examples of that glamour is their love for luxury jewelry.

From diamond-covered watches and bold gold chains to engagement rings worth millions, Lakers players have turned jewelry into a personal statement, and sometimes even an art form. Their style reflects the confidence and star power that define both the team and the city they play in. In a place like Los Angeles, where high-end jewelers line Rodeo Drive and collectors regularly trade rare pieces through luxury resale platforms such as reDollar.com, fine jewelry isn’t just fashion; it’s currency, culture, and legacy all at once.

But where does this passion for fine jewelry come from? And which Lakers players are known for their standout collections?

Let’s take a closer look at stars like LeBron James, Anthony Davis, Shaquille O’Neal, and others as we explore the sparkling stories behind their jewelry, pieces that shine almost as brightly as a game-winning shot at the buzzer.

LeBron James: All Hail the King (of Bling)

LeBron James isn’t just an icon in basketball; he’s a trendsetter in the entire world of sports, fashion, and lifestyle. When it comes to jewelry, LeBron doesn’t just follow trends – he sets them. The man known as “King James” is rarely seen without his signature “ice.” On his wrist? Only the finest timepieces will do, from diamond-encrusted Audemars Piguet

and Richard Mille marvels, to classic Rolexes with a twist – some of these watches eclipse the million-dollar mark. For LeBron, a wristwatch is more than a tool for keeping time; it’s a statement of achievement, ambition, and, of course, style.

Not to be outdone by his own wrist, LeBron’s neck has become equally iconic, draped with the kind of diamond Cuban link chains that shine from the nosebleeds to the court-side seats. Custom pendants are a signature move, and none is more storied than the 24-karat gold-and-diamond “330” pendant he wore during the Lakers’ 2020 NBA title celebration – a tribute to his beloved Akron area code and a testament to his Ohio roots. Every piece tells a story, and LeBron’s jewelry box is a chronicle of triumph, legacy, and a little bit of well- earned flex.

Off the court, LeBron’s romantic side is just as extravagant. When he proposed to his high school sweetheart, Savannah Brinson, it was with a jaw-dropping seven-carat, pear- shaped diamond ring reportedly valued at $300,000. For James, diamonds aren’t just for dazzle – they’re for the moments that define a life.

Anthony Davis: “The Brow” With Billionaire Taste

Anthony Davis, affectionately known as “The Brow,” is every bit the modern style superstar his fans expect. On the court, his unibrow takes center stage; off the court, it’s his immaculate taste in jewelry that steals the spotlight. Davis’s look is often punctuated with carefully curated diamond necklaces and bracelets, each piece a gleaming emblem of his place among basketball’s aristocracy.

But AD’s most significant splash in the world of precious stones came in the form of an engagement ring. When he popped the question to Marlen P., he did so with a ring estimated at around $1 million. This cushion-cut diamond dazzler, set atop a delicate micro-pavé band, signaled not just his love but also an appreciation for timeless craftsmanship and the kind of eye-popping splendor that graces only the best jewelry shops in Beverly Hills.

Whether he’s at an awards show or sitting at the post-game press conference table, there’s an effortless ease to Davis’s accessorizing. He understands what it means to don jewelry not just for the cameras but as a nod to tradition: a superstar’s right to shine, both literally and figuratively.

Russell Westbrook: Fearless Fashion Meets Flashy Chains

If ever there was a player whose approach to jewelry mirrored his completely fearless play on the court, it’s Russell Westbrook. For Russ, every outfit is a runway moment—from his riotously bold pregame fits to the custom jewelry pieces that make headlines on their own. His watches? Think rare Patek Philippes dressed with diamond accents that make the ordinary extraordinary.

Westbrook approaches chains the same way he attacks the rim: with audacious abandon. His chunky, diamond-encrusted Cuban links are the stuff of legend, custom-designed by some of Los Angeles’s most sought-after jewelers. Unlike some of his peers, Westbrook’s collection leans into avant-garde whimsy. He’s just as likely to sport an abstract gem-studded brooch as he is a classic chain, each piece designed to spark a conversation – or a million Instagram likes.

Though there are no reports (yet) of Westbrook proposing with a noteworthy engagement ring, it almost doesn’t matter. His jewelry is for everyone to see, to marvel at, to talk about – and in the world of Westbrook, that’s the entire point.

Dwight Howard: The Superman of Statement Pieces

Dwight Howard’s relationship with jewelry is, much like his game, one of cheerful

dominance and playful confidence. Known for his larger-than-life persona, Howard made the “Superman” nickname his own, flaunting it literally around his neck with pendants as bold and ostentatious as any in NBA history. Crafted in shimmering diamonds and chunky gold, Howard’s custom Superman pendants have become his signature, a wink to his high- flying days and his all-star status.

Howard’s chains and watches are equally exuberant, radiating the kind of charisma that made him a perennial fan favorite. These dazzling accessories are part of his legacy; just as he lit up arenas with his smile and his dunks, his ice lights up red carpets, magazine covers, and the ever-watchful eye of paparazzi.

Shaquille O’Neal: The Original Titan of Bling

Long before LeBron brought his million-dollar timepieces and custom pendants to

Tinseltown, Shaquille O’Neal was setting the gold (and platinum, and diamond) standard for Lakers jewelry. Towering over everyone both physically and stylistically, Shaq’s approach to jewelry was as innovative as his footwork in the paint.

His most recognizable accessory? A Superman diamond medallion so large it borders on comically sublime – yet on Shaq, it just looks right. Shaquille’s collection of watches,

meanwhile, could be mistaken for a portable jewelry store. They are gigantic, iced-out, and instantly recognizable – only the biggest and best for a Hall of Famer who made it his mission to never fit in, but always stand out.

Shaq’s generosity is legendary, and it shines brightest in his romantic life. He proposed to Shaunie Henderson with a 15-carat diamond ring – so massive it could have its own ZIP

code – valued between $300,000 and $500,000 at the time. It’s the kind of gesture you’d expect from a man who measures everything in “extra large.”

Kyle Kuzma: The Modern Maven of Custom Chains

No conversation about Lakers jewelry royalty is complete without mentioning Kyle Kuzma. While the young star charted his own path in Los Angeles before leaving the team, his legacy of bling was cemented on the day he proposed to supermodel Winnie Harlow. The emerald-cut diamond engagement ring he presented – estimated at nearly half a million – instantly made tabloid headlines, not to mention a chorus of “oohs” and “aahs” across social media.

On the courtside fashion front, Kuzma didn’t just stick to tradition. He leaned into personalized, custom chains, often collaborating with LA’s top jewelers to craft pieces that complement his progressive personal style. His accessories prove that the Lakers’ love

affair with luxury isn’t about age or tenure; it’s a culture, an attitude, a shining thread that connects every era.

From Courtside to Red Carpet: Where Jewelry Culture Comes Alive

So why does jewelry loom so large in Laker culture and, more broadly, NBA culture at large? The answer is as multifaceted as a princess-cut diamond. Basketball stardom opens doors: endorsements, Hollywood guest spots, and, with them, the opportunity (and, in some ways, the requirement) to shine in more ways than one. Expensive jewelry becomes armor and reward, a status symbol and an heirloom.

Team camaraderie is built on rituals, and for the Lakers, “icing out” showcasing the latest custom piece in the locker room or at a post-title celebration has become as common as sharing highlight reels. Players turn to celebrity jewelers, Names like Ben Baller, Jason of Beverly Hills, IF C Co., Eliantte, for pieces that uniquely reflect their story and their city.

With Los Angeles as both backdrop and muse, jewelry isn’t just an accessory: it’s a language.

Social media takes the tradition global. Every new pendant, watch, or ring is an Instagram moment; every close-up shot an invitation for fans to join the legend, even if only through a screen. When LeBron or Davis flashes a diamond timepiece, or Shaq’s Superman chain makes an appearance on late-night TV, fans feel the magic, the history, and the aspiration.

Where the Diamonds Shine: Inside the Lakers’ Instagram Glamour

 For fans who want to see the sparkle for themselves, the Lakers’ social media offers a front- row seat to the shine. From tunnel walks to championship celebrations, Instagram captures every diamond-dusted wrist flick and every flash of gold under the arena lights. A quick scroll through the Lakers’ official

Instagram reveals that the glamour isn’t reserved for game night alone; it’s woven into the very identity of the franchise. In Los Angeles, style is part of the performance, and when it comes to bling, the Lakers never miss a shot.

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