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Lakers Nation > Blog > Lakers News > Kobe Bryant’s Latest Signature Shoe, Nike Kobe AD NXT 360, Releasing On ‘Mamba Day’
Lakers News

Kobe Bryant’s Latest Signature Shoe, Nike Kobe AD NXT 360, Releasing On ‘Mamba Day’

Matthew Moreno
Published: 03/27/2018
2 Min Read
Nike
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To commemorate ‘Mamba Day’ two years after the campaign was unveiled to send Kobe Bryant off in his final game with the Los Angeles Lakers, Nike is set to release the Kobe AD NXT 360 on Friday, April 13.

Much like previous models unveiled and worn throughout his career, the latest iteration in Bryant’s signature shoe line is at the forefront of innovation. The Kobe NXT 360 draws its name from being constructed of the next generation of Nike Flyknit technology.

Advancements made since debuting Nike Flyknit with the Nike Flyknit Racer at the 2012 London Olympics, makes for the upper on Bryant’s shoe to be assembled in a complete 360-degree form that wraps around the entire foot.

It makes for a second-skin fit that presents a more secured and controlled feeling, and a lighter, breathable shoe. The Kobe A.D. NXT 360 is expected to be the lightest basketball shoe brought to market.

Additionally, the NXT 360 features a dual-density drop-in foam midsole that is made of Nike React and Lunarlon technology to maximize cushioning and response. Lunarlon is a staple from Bryant’s and other Nike basketball shoes.

Nike React technology was first incorporated on the Hyperdunk 2017 Flyknit. It’s been featured more prominently on the Nike Epic React Flyknit running shoe.

Along with ushering in a new era for Bryant’s signature line, Nike has also begun to re-release his previous shoes but with a spin on the standard retro model. Bryant favors a ‘Protro’ approach, which takes shoes of yesteryear and outfits them with today’s technology.

Thus far, his Nike Zoom Kobe 1 received the treatment, with the original black/maize colorway returning, plus special collaborations with local boutique UNDEFEATED.

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TAGGED:Kobe BryantLos Angeles LakersNike
ByMatthew Moreno
Matthew Moreno is a journalist from Whittier, Calif., who is a credentialed reporter and is currently the Managing Editor of DodgerBlue.com and LakersNation.com. In addition to covering Los Angeles Dodgers and Los Angels Lakers games, Matthew has a strong passion for keeping up to date with the sneakerhead culture. It began with Michael Jordan and Air Jordan shoes, and has carried over to Kobe Bryant's signature line with Nike. Matthew previously was the lead editor and digital strategist at Dodgers Nation, and the co-editor and lead writer at Reign of Troy, where he covered USC Trojans Football. Matthew graduated from California State Long Beach University with a major in journalism and minor in communications. Contact: matt@mediumlargela.com
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