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Lakers Nation > Blog > Lakers News > Lakers News: Kobe Bryant And Lenovo Further Partnership
Lakers News

Lakers News: Kobe Bryant And Lenovo Further Partnership

Matthew Moreno
Published: 02/25/2014
2 Min Read
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Los Angeles Lakers superstar Kobe Bryant remains sidelined as he recovers from a fracture in his left knee, with the latest update having Bryant set to be re-examined in three weeks.  While Bryant has only managed to play in six games this season, his off the court endeavors have not suffered.

Forbes recently reported Bryant finished second in the NBA in terms of endorsement dollars in 2013 and on Tuesday, Bryant provided a hint via Twitter for what the future may hold regarding his partnership with Lenovo:

Stoked about deepening innovation partnership with Lenovo! #challengenormal #mwc2014

— Kobe Bryant (@kobebryant) February 26, 2014

The mention of “innovation” suggests Bryant may become more involved with product development, which wouldn’t be a completely foreign concept for the five-time champion. Bryant is notoriously regarded as being very involved and meticulous with the design of his signature Nike shoe, which calls for a new model to be released annually.

When the Los Angeles Lakers began the 2013 playoffs without Bryant, who ruptured his Achilles, he gifted Lenovo laptops to the entire team to congratulate them on making the postseason.  Computerworld.com reports Bryant recently extended his agreement with Lenovo to continue serving as the company’s official smart phone ambassador in China and Southeast Asia.

Bryant’s reference to #mwc2014 intimates more details may be revealed prior to the Mobile World Congress concluding on Feb. 27.
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Pau Gasol Expects Kobe Bryant To Remain Positive Even IF Out For Season

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ByMatthew Moreno
Matthew Moreno is a journalist from Whittier, Calif., who is a credentialed reporter and is currently the Managing Editor of DodgerBlue.com and LakersNation.com. In addition to covering Los Angeles Dodgers and Los Angels Lakers games, Matthew has a strong passion for keeping up to date with the sneakerhead culture. It began with Michael Jordan and Air Jordan shoes, and has carried over to Kobe Bryant's signature line with Nike. Matthew previously was the lead editor and digital strategist at Dodgers Nation, and the co-editor and lead writer at Reign of Troy, where he covered USC Trojans Football. Matthew graduated from California State Long Beach University with a major in journalism and minor in communications. Contact: matt@mediumlargela.com
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