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Lakers Nation > Blog > Lakers News > Lakers News: Sonny Vaccaro Thinks Big Baller Brand Was ‘Brilliant’ Idea, But ‘Horribly Run’
Lakers News

Lakers News: Sonny Vaccaro Thinks Big Baller Brand Was ‘Brilliant’ Idea, But ‘Horribly Run’

Ron Gutterman
Published: 04/03/2019
2 Min Read
Joshua Blanchard-Getty Images for Crosswalk Productions
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Lonzo Ball surprised many by completely distancing himself from Big Baller Brand after Alan Foster, the co-founder of the company, allegedly stole $1.5 million from him.

Now, former Nike executive Sonny Vaccaro shared his thoughts on what went wrong with Big Baller Brand. Vaccaro is perhaps best known for being the man who signed Michael Jordan to his first ever shoe deal. In addition, he also started the ABCD All America Camp, which featured stars like Kobe Bryant and LeBron James.

Vaccaro spoke about Big Baller Brand and whether routes like this would be an option for a player of Zion Williamson’s caliber coming out of college.

The 79-year-old believes that Big Baller Brand was an excellent idea. However, it was run extremely poorly and did not mince words, according to Nick DePaula of ESPN:

While players have been intrigued by the concept of ‘Ownership vs Endorsement’ since Big Baller Brand launched, we won’t see Zion Williamson go the independent route.

A candid Sonny Vaccaro on the BBB premise: pic.twitter.com/UiChiCAIU5

— Nick DePaula (@NickDePaula) April 1, 2019

Although Big Baller Brand found some success for nearly two years, the absurdly high prices, failing grade from the Better Business Bureau, and horrible customer service are likely some of the factors in Vaccaro’s assessment.

If the Big Baller Brand had found some more competent people to manage the business side of it, there’s no telling where it could have gone. Sadly, according to Vaccaro, this never happened and now have to deal with Foster.

Ball has since sued Foster for over $2 million and it will be interesting to see where the 21-year-old ultimately signs with as he takes control of his career.

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TAGGED:Lonzo BallLos Angeles Lakers
ByRon Gutterman
Ron Gutterman is a Washington State University alum from Anaheim, California, and is currently a Staff Writer for LakersNation.com, RamsNewsWire.com, and RaidersNewsWire.com. He is also the lead editor for AngelsNation.com. With Lakers Nation, Rams News Wire, Raiders News Wire, and Angels Nation, Ron assists in news, game coverage, analysis, and hot takes via his Twitter account, @rongutterman24. Without a doubt, Ron's favorite Laker, and favorite athlete of all time, is Kobe Bryant. Ron began watching basketball when he was 6 years old, in 2005, when Bryant was dragging the likes of Smush Parker and Ronny Turiaf to playoff spots. Ron's all time favorite Lakers moment was Bryant's final game when he dropped 60 points. While the Lakers beating the Celtics in Game 7 of the NBA Finals, as Metta World Peace hit the game clinching three, will always be a top option, Bryant's final night takes the cake. Contact: ron@mediumlargela.com
eric-lakers@gmail.com _

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