Download our Free Mobile App!
Faster with Fewer Ads

Get App
Lakers Nation
  • Rumors
  • Schedule
    • Lakers 2025 Preseason Schedule
  • Videos
    • YouTube
    • Podcast
  • FAQ
  • About
    • About Lakers Nation
    • Terms of Service
    • Privacy Policy
  • Download Our App

Download our Free Mobile App!
Faster with Fewer Ads

Get App
Lakers Nation
  • Rumors
  • Schedule
    • Lakers 2025 Preseason Schedule
  • Videos
    • YouTube
    • Podcast
  • FAQ
  • About
    • About Lakers Nation
    • Terms of Service
    • Privacy Policy
  • Download Our App
Search
  • Rumors
  • Schedule
    • 2024 preseason
    • 2024-2025 regular season
  • Videos
    • YouTube
    • Podcast
  • FAQ
  • About
    • About Lakers Nation
    • Terms of Service
    • Privacy Policy
  • Download Our App
Follow US
© 2024 Medium Large Sports Media, LLC. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Service and Privacy Policy.
Lakers Nation > Blog > Lakers News > Lon Rosen Outlines Goals In New Role With Lakers
Lakers News

Lon Rosen Outlines Goals In New Role With Lakers

Ron Gutterman
Published: 02/20/2026
3 Min Read
Lon Rosen, Lakers, Dodgers
LOS ANGELES, CALIFORNIA - MAY 30: Actress Michelle Yeoh (C) and guests chat with Dodgers EVP & CMO Lon Rosen (Bot R) at the Los Angeles Dodgers Game at Dodger Stadium on May 30, 2022 in Los Angeles, California. (Photo by Jerritt Clark/GC Images)
SHARE

The Los Angeles Lakers worked quickly to replace Tim Harris after it was reported he would be leaving his post as president of business operations at the end of the season. They went with Lon Rosen, the executive vice president and chief marketing officer of the L.A. Dodgers, in another step towards Mark Walter making the Lakers his own operation.

Rosen has been in his position with the Dodgers since 2012, and has overseen successful operations on the business side as the team has seen unprecedented success on the field. They have routinely increased year-to-year revenue while being the MLB leaders in attendance in nearly every year of his tenure.

Now, the newest top decision-maker for the Lakers’ business operations side gave his statement on joining the purple and gold, expressing his thanks while outlining his goals.

“I’m beyond grateful to Jeanie and Mark for trusting me with this incredible opportunity,” said Rosen. “As everyone knows, the economics of the sports business are constantly changing – and they will continue to do so.

“But, at root, my job is a simple one: figuring out how to do right by our employees and our partners while ensuring that the Lakers continue to provide an unparalleled experience for our fans in Los Angeles and around the world. I look forward to working alongside Jeanie, Rob and the whole front-office team to make that happen.”

Walter took over as the majority owner of the Lakers earlier this season and has already begun making changes to try and replicate the Dodgers’ success in downtown L.A. However, it is clear that — at least for the near future — Jeanie Buss and Rob Pelinka are going to remain heavily involved.

Rosen thanked both Pelinka, the general manager, and Buss, the team governor, in his statement. This is yet another indication that Walter is sticking with the two of them as primary figureheads in the organization.

Jeanie Buss believes her father would approve of Lakers sale to Walter

There has been significant drama within the Buss family and the Lakers organization over the decision to sell the team to Walter. All reports claim that Jeanie was the tie-breaking vote to sell after years of being reluctant to do so.

But she believes that her father, the late legend Dr. Jerry Buss, would have approved of selling the team to Walter. That allowed her to feel okay about changing her vote and letting the team be sold for a record $10 billion valuation.

If you love our reporting, choose LakersNation.com as a preferred source on Google.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
Share 0
TAGGED:Lon RosenLos Angeles Lakers
ByRon Gutterman
Ron Gutterman is a Washington State University alum from Anaheim, California, and is currently a Staff Writer for LakersNation.com, RamsNewsWire.com, and RaidersNewsWire.com. He is also the lead editor for AngelsNation.com. With Lakers Nation, Rams News Wire, Raiders News Wire, and Angels Nation, Ron assists in news, game coverage, analysis, and hot takes via his Twitter account, @rongutterman24. Without a doubt, Ron's favorite Laker, and favorite athlete of all time, is Kobe Bryant. Ron began watching basketball when he was 6 years old, in 2005, when Bryant was dragging the likes of Smush Parker and Ronny Turiaf to playoff spots. Ron's all time favorite Lakers moment was Bryant's final game when he dropped 60 points. While the Lakers beating the Celtics in Game 7 of the NBA Finals, as Metta World Peace hit the game clinching three, will always be a top option, Bryant's final night takes the cake. Contact: ron@mediumlargela.com
Sign Up for Our Newsletter
Get breaking Lakers News direct to your inbox.

Categories

  • News
  • Rumors
  • Games
  • History

Information

  • Advertise
  • Terms and Conditions
  • Privacy Policy
  • Contact Us

Sign Up for Our Newsletter

Get breaking Lakers News direct to your inbox.

© 2026 Medium Large Sports Media, LLC. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Service and Privacy Policy.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?