Shaquille O’Neal has unveiled his new Shaq-A-Licious SLAMS – a multi-textural gummy candy by the Los Angeles Lakers and The Hershey Company, available at retailers nationwide starting this January.
Shaq-A-Licious SLAMS celebrates O’Neal’s love of slam dunks, hoops and big kid energy and features three sweet, crunchy gummy balls in watermelon, strawberry and orange flavors and a chewy, sour mango ring. And because O’Neal always brings the XL fun, Shaq-A-Licious SLAMS offers a playful, multi-sensory experience with fans being able to interact with the candy by lining up the balls, dunking the balls in the ring and mixing and matching the flavors to create unique flavor sensations with every bite.
“When I do something, I want it big! Big flavor, big fun, big everything,” said O’Neal in a statement. “With Shaq-A-Licious SLAMS, you are not just grabbing a gummy and tossing it in your mouth. You’re stacking the balls, aiming for the mango ring, shooting your shot, then going in for that big sweet-and-sour chew. People always told me, ‘Don’t play with your food.’ With SLAMS, I’m telling everybody: go ahead and play with your candy. Stack it, slam it, snack it– and if you miss the shot, you still get the bucket.”
“SLAMS is a game-changer for the Shaq-A-Licious brand and showcases our approach to candy innovation,” said Vivek Mehrotra, Senior Brand Manager, Shaq-A-Licious, The Hershey Company. “Stacking crunchy gummy balls inside a sour mango ring creates a multi-textural bite unlike anything else in the gummy aisle. The balls-and-hoop format transforms candy into a hands-on experience— inviting fans to build, play, and personalize every piece. With Shaquille’s vision shaping every detail, SLAMS delivers a one-of-a-kind, multi-sensorial adventure that grabs your attention the instant you open the bag.”
Similar to his other Shaq-A-Licious products, O’Neal was hands-on in the making of SLAMS from concept to execution. His vision helps to shape the name, flavors, taste, packaging and launch as the Lakers legend works closely with The Hershey Company to ensure each product is unmistakably his own.
Perhaps no athlete has excelled at marketing in his or her post-playing career than Shaq, and Shaq-A-Licious SLAMS is just the latest example.
How to purchase Shaq-A-Licious SLAMS
Shaq-A-Licious SLAMS roll out to retailers nationwide starting in January 2026 and can also be purchased at https://www.hersheyland.com/shaqalicious
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