Lakers Video: Nike Honors Kobe Bryant In New Commercial Ahead Of NBA All-Star Weekend
The Los Angeles Clippers might be hosting NBA All-Star Weekend with most of the events taking place at the Intuit Dome, but the city of Los Angeles will always be a town dedicated to the Los Angeles Lakers. And nobody…
Lakers News: LeBron James Collaborates With USC Star JuJu Watkins On New Nike Sneaker
Back in 2023, Los Angeles Lakers superstar LeBron James debuted his LeBron NXXT Gen line of sneakers for Nike. This particular line is geared more towards younger basketball players with features designed to better support them on the court. James…
Lakers News: Bronny James Debuts New Signature Nike Logo
The Los Angeles Lakers' return to Cleveland wasn't just a return home for superstar LeBron James, but also a return for his son Bronny James, who, like his father, was also born in nearby Akron, Ohio. Bronny grew up in…
Lakers Rumors: Stephen Curry Has Been Working Out In Kobe Bryant Shoes Since Split From Under Armour
Golden State Warriors superstar Stephen Curry is truly one of the greatest and most influential players of this generation. Even though some of his biggest performances have come against the Los Angeles Lakers, there is no denying what he has…
What Shoes Did Steph Curry Wear In First Game After Split From Under Armour? Not Kobe 6 Protro Mambacita Sweet 16
One day after Stephen Curry scored 46 points to help lead the Golden State Warriors to a much-needed road win over the San Antonio Spurs, he made headlines off the court amid a mutual split from Under Armour. The decision…
Lakers Video: Behind-The-Scenes Of Making Of LeBron James’ New Shoes With Nike
Los Angeles Lakers superstar LeBron James is set to enter his 23rd NBA season, so it only makes sense that he is also preparing to launch his 23rd signature sneaker with Nike. The LeBron XXIII signature collection has already been…
Lakers News: Magic Johnson Regrets Signing With Converse Over Nike
Los Angeles Lakers icon Magic Johnson built his fame and wealth on the back of his NBA career and it worked out well for the legendary point guard as he captured five titles with the purple and gold. Johnson became…
Lakers Video: LeBron James Featured In Nike ‘Just Do It’ Relaunch Ad
Nike has long been one of the biggest brands in all of sports, having sponsorships with legends such as Michael Jordan, Kobe Bryant, Serena Williams, Tiger Woods and Cristiano Ronaldo. That's not to mention their sponsorships with current athletes such…
Lakers News: Nike Unveils LeBron XXIII Signature Collection
Los Angeles Lakers superstar LeBron James is entering a historic 23rd NBA season. He will become the first player in league history to play in 23 campaigns, and with that comes new and iconic footwear with some memorable ads in…
Lakers News: Nike Releasing Bronny James Colorway Of LeBron NXXT Sneaker
The Los Angeles Lakers enter the 2025-26 NBA season with the father-son combo of LeBron and Bronny James still together on the roster. They made history last season as the first father-son duo to play in an NBA game at…